Cisco, The Cranfield School of Management and The Clearing worked together to create ‘Borough’ – a conceptual footwear brand. Each module is made from a single material and can be 3D printed to order. When one module begins to wear out, or goes out of fashion, it can simply be repaired or returned, recycled and then replaced with a substitute. Waste is vastly reduced. The core of the shoe is unique to the wearer – based around a scan of their foot. This will make sizing a thing of the past. And parents no longer need to buy their children a new pair of shoes every time their feet grow. They simply sign up to a service that adjusts, amends, or substitutes modules as the child develops.
